16 March 2017:
Salt Brand Solutions announced the appointment of Namrata Nandan as their Chief Business Officer. Namrata comes onboard with the mandate to manage all existing businesses and drive growth for the organization.
Namrata is an English Literature Graduate from Sophia College, Bombay. What keeps her going in this business is the promise of creating brand stories that appeal to the heart and mind.
Namrata Nandan joins Salt Brand Solutions with over 23 years of experience in advertising industry. Prior to her stint at Salt, Namrata served as the Co-Founder of Conviction Brandworks. She has also worked with leading Ad & Marketing firms like McCann Mumbai as Senior Vice President & G.M, McCann Erickson India as Vice President & G.M, J Walter Thompson as Account Director, O & M Advertising as Group Account Manager & Y & R Brands as Account Manager. Her longest stint was with McCann, 12 years, which saw her heading the agency’s Bangalore and then, Mumbai office.
The other key to her love and passion for this business has been the rich and diverse range of businesses and brands she has been fortunate to have partnered with - Colgate, Unilever, TVS, Britannia, Marico, L'Oreal, Radio Mirchi, Piramal, Bombay Dyeing, to name a few.
Commenting on her appointment, Namrata says, “Salt Brand Solutions is an essential ingredient in my quest to follow my heart. Mahesh Chauhan is one of those inspirational people i met in my journey of advertising and having this opportunity to work closely with him and his young, raring to go team is something I look forward to”
Mahesh Chauhan, founder, Salt Brand Solutions, says, “As we now gear up for the next stage of our evolution as an organization totally invested in building successful businesses, we felt the need to get another like-minded and driven leader. Namrata’s utopian world-view, love for building powerful brands and desire to succeed reverberated with us. I have known her for a couple of decades and have always wanted to work with her. The journey just got more exciting.”
28 February 2017:
Salt Brand Solutions responded to Nearbuy's call for a creative pitch by presenting also on Facebook Live in the process making it the world’s first Facebook Live Pitch. The reason Salt chose to do so was because it believes the current processes are rational and flawed.
Commenting on this, Mahesh Chauhan, founder, Salt Brand Solutions, says, “It’s exciting to see a young business leader breaking free of the conventional way of doing things. Ankur’s vision and passion to change the game clearly stand out and Salt would love to partner with him & brand Nearbuy. More importantly, he sparked a pertinent conversation about the way pitches themselves are conducted today. Besides demonstrating our way of thinking, taking our pitch live was a small first step towards making the pitch process more relevant in today’s times”. Further he said, “pitch fee debate is more about the symptom than the disease. The best work is produced by agency-client individual partnerships and that should form the crux of the process going forward. So chemistry between two cultures should be the focal point and not just strategy and creative.”
Salt Brand Solutions announced Neeraa Maini Srivastava & Rishi Chanana as their new Executive Creative Directors to strengthen their creative team.
Neeraa is a post graduate in English Literature from Mumbai University. She began her career as a creative professional in advertising. In the past she has worked with Lowe, Saatchi and Saatchi, the Times Group, Percept and has also had international experience. Having pioneered the creative start-up cell there, she moved on to assume the role of Creative Head in a renowned film production house. She has won several awards for her creativity and is known for her strong diversity of creative expressions. Earning accolades and awards for her work, she continued to hone her creative talents and gain academic and practical knowledge in screenwriting and creative writing.
Rishi’s past experience includes various agencies like O&M Delhi, TBWA\Raad, Dubai, TBWA\Delhi, O&M Mumbai and TBWA\India. He is a winner of Golds, Silvers, and Bronzes in various international award shows like D&AD, Cannes, One Show, Art Directors Club, Spikes Asia, Asia-pac, Clios, London International, New York Festivals, and various prestigious national awards like KyooriusD&AD. He has also judged various Indian awards.
Elaborating on her new role Neeraa says, “I am delighted to be a part of this exciting venture, Salt Brand Solutions. I personally love a change story, be it a brand or an agency and I can safely say that my journey has largely been driven by such opportunities. The timing is right with a new wave of change to create the highest levels of collaboration and organizational agility across all brands.”
Commenting on this Rishi says, “I am pleased to have been chosen by Salt Brand Solutions and I am looking forward to create a fresh culture at Salt and to bring about changes that can impact the industry.”
Mahesh Chauhan, founder, Salt Brand Solutions, says, “It’s great to have Neeraa & Rishi onboard. They both have a rare combination of creative flair and maturity. Their track record of scaling businesses and brands speaks for itself. I look forward to them creating some truly memorable work, thus driving Salt’s agenda of being the best new age business partners to our clients.”
28th March 2017:
Salt Brand Solutions bagged the mandate to rebrand AWPL.
Established close to two decades ago, AWPL is a team of specialists in providing Smart Business Process Automation and Optimization platforms. AWPL, designs valuable experiences for Insurance and Banking sectors across the globe. Today at the inflection point of fantastic growth, the company wishes to announce to the world their presence and talk of their expertise that differentiates them in the market – hence the exercise of re-christening the offering ground up.
The rebranding includes a change in identity and defining a new brand purpose for the brand. The approach will be holistic with the creation of sales collaterals, a new website and corporate films to help package the offering in a manner that is relevant today. This rebranding exercise will come into effect from May 2017.
Commenting on this, Mr. Arsh Maini, C.E.O. AWPL, “We are extremely happy to work with Salt Brand Solutions as our partners. Today, AWPL works with leading financial services firms and commands a sizable market share and it is therefore the right time to make investments to create a stronger brand presence. With their fresh approach, creative thinking and a deep sense of ownership, we feel Salt Brand Solutions is sure to add value.
Commenting on this, Mr. Siddhartha Singh, C.E.O. Salt Brand Solutions, “AWPL for us, have been an unassuming set of people with the most brilliant minds who are set to change the way Insurance companies work, the world over. Our interactions with the team in Bangalore, over the last couple of months have been the most enriching and we're all set to launch the new identity which is a unique story of bringing together process and the protagonist, in this case the consumer who lives in a connected world, right at the heart of the overall brand promise. A well differentiated story and an identity is what we hope to achieve with this exercise that has had us craft a value proposition for the brand like none other.”
Click here to read more.
24th April 2017:
Mumbai, 24th April 2017: Salt Brand Solutions has won the social media mandate for London Dairy India, a premium brand of ice creams, with a global presence in over 31 countries.
London Dairy, an established market leader in the premium ice cream segment is known for its products that boast of unique innovative flavors and creamy textures. The brand has been regularly reinforcing its premium position in India with innovations that are not only sensitive to the consumers’ discerning requirements but also continually shape the category.
The mandate given to Salt Brand Solutions includes managing London Dairy’s digital communication and social media presence in India. This collaboration will focus on co-creating a content forward strategy to help the brand reinforce their connect with consumers and drive awareness about their premium of offerings.
Speaking on his win, Siddhartha Singh, CEO of Salt Brand Solutions said, “We’re ecstatic to be associated with London Dairy. We are confident that we will help them in reaching out to their target audience and establish London Dairy as a premium brand of ice creams.”
Prashant Sarwade, Marketing Head, London Dairy said, “We are looking forward to this association with Salt and we hope to create new & unique connect with our audiences over social media.”
Click here to read more.