The brand wanted to focus on digital while owning the space of being the “Kitchen Companion”. Educating the TG about the benefits and usages of olive oil without focusing on the health benefits was one of the key challenges as that was the prevalent communication used by competing brands.
The digital medium allows us to become accessible and in touch with the TG, re-emphasising the brand's thought of retaining the international charm of the food, without Indianising dishes.
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We partnered the premium international brand London Dairy in the summer of 2017, in their efforts to create a footprint online relevant to the Indian audience.
WHITE HOUSE FOR SALE
Two major developments were trending in Mumbai in November 2016. Demonetization and the ascension of Donald Trump as President of the United States of America. We launched a digital campaign that took a witty take on the situation. In a category of builders, we were a ethical corporate house, which would never accept black money. This gave us the option to talk about our own White Houses.
CANARA ROBECO MUTUAL FUNDS
SmarTomorrows is about taking responsibility for our financial future, by acting responsibly. It’s a good investment, made today. We helped Canara Robeco Mutual Funds talk to its audience on social media by taking up a simple, easy to understand approach.