people

Faces that make the air a little salty here. • •

 
work

Take a look at our work here and you'll know why • •

we are worth every grain of salt. • •

 
saltpan

A place where we love, hate and generally discuss what’s going on around the world. • •

With a pinch of salt of course. • •

A place where we love, hate and generally discuss  • •

what’s going on around the world. • •

With a pinch of salt of course.

 
 

Getting a bottom-top view on advertising.

Imagine you’re out on a date with this guy whose chiselled jawline could have Ethan Hawke competing in your head. His sharp wit makes him look nearly cooler than Tyrion Lannister. He’s making all the right conversation. He’s got your attention. You get up from the table and the conversation steers to a prelude to the ‘your place or mine’. Right then, you notice the shoes. HIS SHOES.

You’re suddenly feeling under the weather and you need to leave without a moment’s delay. The ride back home is an excruciatingly long one. He already knows you’re never calling him back. What he probably doesn’t know is, why not?

It’s much like the case of ‘Great idea. Poor execution.’

How many times have we witnessed a beautiful idea put together on a layout that does not do any bit of justice to it? It’s probably because we may have started off well, but we never had the patience to see it through. Is it that somewhere through the journey from start to finish, we probably lose the passion to create it?

How do we keep our passion alive? We need to find the right tools. The ones that don’t look anything like a spade or a hammer.

To begin with, let’s understand copy and art are a team, in the very heart and lung sense of the human anatomy kind of way. The biggest mistake we make is to think each one is only responsible for their own part. Wrong.

Secondly, we tend to assume it’s all over once every element that lies on a brief sheet has been put in order. The real job only begins then.

Thirdly, be tend to play safe. We are afraid to experiment. And that may be the death of any potential masterpiece in the waiting.

Just like that, the reasons may be plenty. But the suffering is always common. A great idea, poorly executed is as good as a charming man wearing the wrong shoes.

About the author:
Suchitra is an Associate Creative Director with Salt. Her passion lies in weaving stories out of thin air on most days in absence of a real brief. And in her free time, she paints shoes and runs her own custom painted shoe brand.
 
 
 
 
client speak

Hear from the people who are the saline to our madness. • •

Hear from the people who are the saline • •

to our madness. • •

 
 

Ashish Kumar Chauhan
Bombay Stock Exchange

 

Salt has been an excellent partner. They understand our requirements... the larger picture. It's been a no fuss relationship.

 
meet us

Apart from the work, our tea makes us very happy. • •

We promise not to add any salt to it. • •

Apart from the work, our tea makes us very happy. • •

We promise not to add any salt here. • •

 

Salt Brand Solutions (Mumbai)

39, 4th flr, Paragon Plaza,
Phoenix Market City,
LBS Rd, Kurla (West),
Mumbai - 400 070
Mahesh Chauhan: +91 98190 18181
Siddhartha Singh: +91 98203 46534
Rizwan Burji (Digital) : +91 96191 00047
Tel No: +91 22 6534 1899

  society@saltmail.in

Salt Brand Solutions (Bengaluru)

4/5-1, Shivkrupa, Crescent Road,
Kumara Park East, High Grounds,
Bengaluru - 560001,
Karnataka, India.
Vidya Karnam: +91 98457 92700
Mohan B: +91 9036005676
Tel No: +91 80 4090 0345

  bangalore@saltmail.in