simple. counter-intuitive. powerful
welcome to india’s only unawarded agency. for we believe we are in the business of delivering business successes. our clients’ appreciation is the only laurel we care for. and we have a few to talk about. delivering market leadership to jabong, partnering bse to greater glories, delivering results for l&t health insurance, to name just a few. we break norms, we challenge conventions (hyperformance), so that we deliver results that matter.
maybe a cup of coffee is the right companion for a tete-a-tete. promise it will have no salt in it 🙂
many cases. one result: business success. only point: add salt
the brief
volumes were flagging on the SENSEX equity derivatives market. to improve the volumes, the client had planned to launch an incentive program.
the salt solution
the real coup was using the stalwarts of the broking community to leverage their emotional connect with the BSE and SENSEX.
the deployment
we used a holistic approach to deploy various elements of the communications mix including television, print, one on one programs, etc. to deliver the message.
the result
1. this helped build greater connect with the brand. the volumes went up in significant multiples within six months.
2. one of the many success stories of the decade-long partnership between BSE and salt. to know more, you know what to do!
the brief
build a new health insurance brand in a cluttered and highly visible category.
the salt solution
solve the key moment of dissatisfaction in the category: the endless wait and hassles during settlement of claims. the situation called for an empathetic approach to a real human crisis. the brand communicated its commitment to deliver by expressing its willingness to even pay a penalty.
the deployment
we used a holistic approach to deploy various elements of the communications mix.
the result
brand recall scores increased significantly from pre-campaign levels. a 5x+ increase in weekly leads & quotes generated on the website and toll-free numbers. the campaign was appreciated even by the competitors.
the brief
creation of a brand-new identity system.
the background
AWPL, in the business of BFSI automation, was looking for a change in identity, ground up, to meet with the changing environment and announce to the world their new way of thinking. we defined the brand’s reason to exist as ‘connecting the dots from enterprise to digital’ in, keeping with their customer-focused, result-oriented and consultative approach.
the salt solution
renaming them as Candela Labs. salt partnered the client on the entire journey to deploy the new branding.
VTP Realty
giving meaning to the market leader
the brief
define the purpose and values of brand VTP.
the approach
an outside-in approach to build a hypothesis. build on it in partnership with the client, using depth interviews, market visits, partner audits, etc. to deliver a powerful solution to an innovative market leader.
the result
greater momentum and success including funding from financiers. VTP continues to set new benchmarks in the pune market.
the background
the vodka category is based on vanity and imagery that is built around packaging, celebrity endorsement, fashion, etc. nobody really talks about the product. Russian Spirit with its legacy of unmatched purity, clarity and quality could make the product a hero. being 15 times distilled and gold filtered, it enshrines a flavour and smoothness that invokes complete and utter devotion.
the communication idea
arrogance (read russian) of a superior product.
the solution suite
from pricing, to distribution, to creative support, and events. the deployment managed to capture the thought.
the result
the test launch took sales to 2000 cases in the first year in limited markets. Unfortunately, the product had to be withdrawn from the market subsequently.
the brief
launch a fashion ecommerce brand and deliver market leadership in six months.
the background
as a late entrant, Jabong had an uphill task at hand. the disruptive cash-on-delivery proposition helped break barriers. coupled with free-shipping and a 30-day free return policy, we had a powerful arsenal.
the proposition
the brand idea of ‘shopaholism’ delivered with a powerful creative mnemonic of screams of joy on delivery, helped the brand gain rapid recognition and market share.
the deployment
television, outdoor, digital, on-ground and other media that brought the proposition alive.
the result
the brand reached the number two spot within the first few weeks of the launch campaign. it went on to achieve business objectives ahead of the plan.
meet those without who even salt would taste bland
