simple. counter-intuitive. powerful
welcome to india’s only unawarded agency. for we believe we are in the business of delivering business successes. our clients’ appreciation is the only laurel we care for. and we have a few to talk about. delivering market leadership to jabong, partnering bse to greater glories, delivering results for l&t health insurance, to name just a few. we break norms, we challenge conventions (hyperformance), so that we deliver results that matter.
maybe a cup of coffee is the right companion for a tete-a-tete. promise it will have no salt in it 🙂
business and brand consultancy
minds that bring alive our promise of simple, counter-intuitive and powerful solutions.
with salt, swaad anusaar.
not just communication solutions, but the whole nine yards. an outsourced partnership that delivers performance that truly matters. the sweetest salt for us.
brand purpose and identity systems
give it a strong foundation to build a robust business. breeze through the journey.
when salt becomes cement.
holistic brand communications partnerships
we pioneered it globally! we continue to build on it further, while the world plays catch up. salt that’s sour for those not in the know.
digital first partnerships
hyperformance anyone? let’s break the time-quality paradigm. we love a.d.d. ,
we add s.a.l.t.
the way we live. they call it research and analytics too! we get to the bottom of any ‘mudda’.
many cases. one result: business success. only point: add salt
volumes were flagging on the SENSEX equity derivatives market. to improve the volumes, the client had planned to launch an incentive program.
the salt solution
the real coup was using the stalwarts of the broking community to leverage their emotional connect with the BSE and SENSEX.
we used a holistic approach to deploy various elements of the communications mix including television, print, one on one programs, etc. to deliver the message.
1. this helped build greater connect with the brand. the volumes went up in significant multiples within six months.
2. one of the many success stories of the decade-long partnership between BSE and salt. to know more, you know what to do!
build a new health insurance brand in a cluttered and highly visible category.
the salt solution
solve the key moment of dissatisfaction in the category: the endless wait and hassles during settlement of claims. the situation called for an empathetic approach to a real human crisis. the brand communicated its commitment to deliver by expressing its willingness to even pay a penalty.
we used a holistic approach to deploy various elements of the communications mix.
brand recall scores increased significantly from pre-campaign levels. a 5x+ increase in weekly leads & quotes generated on the website and toll-free numbers. the campaign was appreciated even by the competitors.
creation of a brand-new identity system.
AWPL, in the business of BFSI automation, was looking for a change in identity, ground up, to meet with the changing environment and announce to the world their new way of thinking. we defined the brand’s reason to exist as ‘connecting the dots from enterprise to digital’ in, keeping with their customer-focused, result-oriented and consultative approach.
the salt solution
renaming them as Candela Labs. salt partnered the client on the entire journey to deploy the new branding.
giving meaning to the market leader
define the purpose and values of brand VTP.
an outside-in approach to build a hypothesis. build on it in partnership with the client, using depth interviews, market visits, partner audits, etc. to deliver a powerful solution to an innovative market leader.
greater momentum and success including funding from financiers. VTP continues to set new benchmarks in the pune market.
the vodka category is based on vanity and imagery that is built around packaging, celebrity endorsement, fashion, etc. nobody really talks about the product. Russian Spirit with its legacy of unmatched purity, clarity and quality could make the product a hero. being 15 times distilled and gold filtered, it enshrines a flavour and smoothness that invokes complete and utter devotion.
the communication idea
arrogance (read russian) of a superior product.
the solution suite
from pricing, to distribution, to creative support, and events. the deployment managed to capture the thought.
launch a fashion ecommerce brand and deliver market leadership in six months.
as a late entrant, Jabong had an uphill task at hand. the disruptive cash-on-delivery proposition helped break barriers. coupled with free-shipping and a 30-day free return policy, we had a powerful arsenal.
the brand idea of ‘shopaholism’ delivered with a powerful creative mnemonic of screams of joy on delivery, helped the brand gain rapid recognition and market share.
television, outdoor, digital, on-ground and other media that brought the proposition alive.
the brand reached the number two spot within the first few weeks of the launch campaign. it went on to achieve business objectives ahead of the plan.